Category: Formula 1

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Stake Secures Naming Rights for Sauber’s Formula 1 Car in Multi-Year Deal

Source: Adobe/Alexey Kuznetsov Cryptocurrency betting and casino platform Stake has obtained the naming rights for Sauber’s Formula 1 car for the 2024 and 2025 seasons. On January 1st, Stake made an announcement revealing their transition into Formula One, as they will feature as the primary sponsor for Sauber’s C44, which will be rebranded as Audi’s…
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FTX Looking to Recover Millions Paid to Athletes and Sports Clubs

Advisers working for FTX have analyzed if some payments made by the failed crypto exchange to sports stars and organizations can be returned. The money went to celebrity athletes, including basketball legend Shaquille O’Neal, and sports teams like the NBA’s Miami Heat and Formula 1’s Mercedes under sponsorship and advertising deals. FTX Advisers Review Payments…
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Back on track: Kraken inks F1 crypto sponsorship deal with Williams Racing

Kraken has inked a partnership deal with Williams Racing marking the first major return to F1 for crypto this year. Formula 1 teams could be warming to crypto advertising again despite a crypto sponsorship exodus in the wake of last year’s high-profile meltdowns. On March 28, American crypto exchange Kraken announced that it was partnering…
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Esports team TSM suspends $210M sponsorship deal with FTX

TSM confirmed that it remains “strong, profitable and stable” despite its decision to suspend the sponsorship with FTX. Professional esports organization Team SoloMid (TSM) (previously TSM FTX) has suspended its $210 million sponsorship deal with the now-bankrupt FTX crypto exchange “effective immediately” following the cryptocurrency trading platform’s shock collapse last week. The United-States-based esports organization made…
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Formula One Team Haas F1 to Mint Branded NFTs With Opensea

U.S.-licensed Formula One constructor Haas F1 Team has announced a collaboration with non-fungible token (NFT) marketplace Opensea. As part of the agreement, a collection of NFTs will be produced for Haas while Opensea’s logo will appear on its cars. Opensea to Help American Formula One Team Launch NFT Collection Leading peer-to-peer marketplace for non-fungible tokens…
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Formula One Files 8 Trademarks for ‘F1’ Covering Wide Range of Cryptocurrency and Metaverse Products

Formula One has filed eight trademark applications covering a wide range of cryptocurrency, non-fungible token (NFT), and metaverse products and services with the United States Patent and Trademark Office (USPTO). Formula One Getting Deep Into Crypto, NFTs, Metaverse Formula One filed eight trademark applications with the United States Patent and Trademark Office (USPTO) on Oct.…
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England’s Manchester United Set to Unveil Tezos Blockchain Shirt Sponsorship, Report

Tezos blockchain has reportedly agreed to a training kit sponsorship with Manchester United in a deal that will see the latter receive over $27 million per year. This deal adds to Tezos’ growing list of sports teams it has sponsored since May 2021. Tezos’ Investment in Sports The most successful football club in the English…
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‘Why I spent $111K on a digital F1 Car’ — NFT collector

The buyer of last year’s most expensive NFT has finally come forward. In May 2019, a non-fungible token representing the first digital F1 car minted for the blockchain game F1 Delta Time was sold for a record breaking $110,000. The winner of the auction has just come forward, revealing why he brought the elusive NFT.…
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Formula 1 Open Tokenized Crate Sale on Ethereum Blockchain

F1 blockchain game players are now able to purchase a collection of cars, parts, drivers and racing gear with the ERC-721 non-fungible tokens (NFT). F1 Delta Time, the Ethereum-powered blockchain game has begun to sell in-game item crates.  Players are now able to purchase a collection of cars, parts, drivers and racing gear with the…
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