In a now-deleted message posted on June 23 on X, former Brazilian soccer superstar Ronaldo de Assis Moreira, known as Ronaldinho, declared his support for crypto, stressing that it was time for this industry to reach more people. Ronaldinho stated: “Time for crypto to go mainstream, who’s with me?.” Recently, he was named ambassador of…
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On Friday, June 30, Okx announced an expansion of its existing partnership with recent Champions League winners, Manchester City Football Club. The partnership entails Okx, which previously sponsored the club’s training kit, becoming the sleeve sponsor for both the men’s and women’s teams. Haider Rafique, the company’s CMO, expressed hopes that the deal will enhance…
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Okx, one of the largest cryptocurrency exchanges in the market, has announced the launch of its soccer-focused metaverse experience, called the “Okx Collective.” The immersive experience will include Jack Grealish, Rúben Dias, Ilkay Gündoğan, and Alex Greenwood, stars from Manchester City, the reigning champion of the Premier League. Okx To Launch Okx Collective Metaverse Sports…
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Sorare, a Paris-based NFT (non-fungible token) fantasy game startup, has closed a deal with the Premier League, the first soccer division in the U.K., to make teams and players of the league part of its roster. According to reports, the multi-year agreement involves payments of tens of millions of pounds per year to the league.…
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Ukraine’s national soccer team has secured a sponsorship deal with a player from the industry that wants to engage fans and promote adoption of cryptocurrencies. As part of the agreement, an EU-based coin trading platform will be the team’s crypto partner for the next three years. Whitebit Exchange Aims to Expand Ukraine’s Crypto Community by…
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Shirts worn by the players of the Italian soccer team Napoli will display the logo of cryptocurrency exchange Upbit. The arrangement is part of a sponsorship deal with Dunamu, the company that operates the coin trading platform, which is one of the largest in South Korea. Italian Serie A Leader Napoli Secures Crypto Sponsorship From…
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Several Chinese platforms are introducing metaverse tech in their coverage of Qatar’s 2022 soccer World Cup. The experiences, which will use virtual reality (VR) headsets and 5G as base tech, will allow the users to enjoy a metaverse-like view of the event, and will also give Chinese companies a chance to hone their implementations of…
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Spain, Portugal and Brazil national teams’ fan tokens are experiencing a price boom as the World Cup gets underway. The FIFA World Cup in Qatar is boosting the value of national soccer team fan tokens despite the cryptocurrency bear market. World Cup Qatar hype boosts fan token prices These digital fan tokens are currently rallying despite the cryptocurrency…
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Lionel Messi, one of the biggest Argentine soccer superstars, has announced his participation as an investor and brand ambassador in Sorare, an NFT (non-fungible token) game. Sorare hopes that Messi’s presence will improve the way in which the company relates to users, setting new standards in this regard. The economic details of the deal were…
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Financial services giant Visa has set out to activate soccer fans for the upcoming World Cup Qatar 2022 with a non-fungible token (NFT) initiative. FIFA’s payment partner has teamed up with the governing body’s crypto sponsor to celebrate the planet’s most popular sport, art and technology. Visa and Crypto.com Offer Soccer Fans Iconic NFTs, Chance…
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