Kraken has inked a partnership deal with Williams Racing marking the first major return to F1 for crypto this year. Formula 1 teams could be warming to crypto advertising again despite a crypto sponsorship exodus in the wake of last year’s high-profile meltdowns. On March 28, American crypto exchange Kraken announced that it was partnering…
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America’s biggest sports event of the year, Super Bowl, will not feature any crypto ads – and FTX is (partly) to blame. Fox declared this Monday that in-game ads for Super Bowl have been sold. Per Associated Press, Mark Evans, executive vice president of ad sales for Fox Sports, said that some ads went for…
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A few deals for crypto commercials in this year’s Super Bowl reportedly fell apart following the collapse of FTX, but at least one project is giving away NFTs. Fans watching the Kansas City Chiefs face off against the Philadelphia Eagles in Super Bowl LVII on Feb. 12 will reportedly not see a plethora of ad…
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Fanatics, the retailer specializing in licensed sports merchandise, is divesting 60% of its stake in the non-fungible token (NFT) company Candy Digital, according to reports. The company is selling its Candy Digital stake to an investor group associated with billionaire Mike Novogratz and his firm, Galaxy Digital. Report Says Sports Retail Giant Fanatics to Sell…
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The sports merchandise giant has got cold feet in the shrinking NFT market. Sports merchandise firm Fanatics is divesting its stake in nonfungible token (NFT) company Candy Digital as confidence in the asset class wanes. On Jan. 4, it was reported that Michael Rubin’s sports company Fanatics was offloading its majority 60% stake in the…
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The crypto exchange reportedly cut the scope of sponsorship agreements inked with sports organizations including the Angel City Football Club, the 2022 FIFA World Cup and Twitch Rivals. Cryptocurrency exchange Crypto.com has reportedly reduced the scale of many of its sponsorship deals with sports organizations amid staff cuts and the market downturn. According to an…
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Laliga, the Spanish soccer first division organization, has established a strategic partnership with Stadioplus and Vegas City Limited, two metaverse-related companies, to digitize part of its activities to offer new experiences in Decentraland, an Ethereum-based metaverse. With this move, Laliga aims to bring new fans from all over the world to new experiences in virtual…
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Do you have a talent for picking winners? Do you follow athletes’ careers and know who is gonna be successful? So why not benefit from that?! Upcoming NFT Platform OWNIC empowers sports fans to earn from the real world performance of the stars they pick using dynamic NFTs. It introduces a number of revolutionary concepts…
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On July 14, 2022, the bitcoin company NYDIG, a subsidiary of Stone Ridge, announced that the firm inked a multi-year deal with the Major League Baseball (MLB) team the New York Yankees. According to the partnership announcement, NYDIG will be the professional baseball team’s “official bitcoin payroll platform.” NYDIG Inks a Multi-Year Partnership Deal With…
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On Tuesday, the international governing body of association football, FIFA, announced the exchange Crypto.com will be an official sponsor of the FIFA World Cup Qatar 2022 tournament. According to the announcement, the digital currency trading platform will “activate its official sponsorship” during the tournament “in many ways.” FIFA Chooses Digital Asset Exchange Crypto.com as an…
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