Entertainment and electronics giant Sony has recently completed the acquisition of Beyond Sports, a company specializing in using real-world data to produce 3D animation. With this purchase, the company is now reportedly able to offer a full metaverse experience for sports matches, complete with tech from other companies already in its portfolio. Sony’s Beyond Sports…
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John Riccitiello, CEO of Unity, one of the leading real-time 3D engine providers, has predicted that the internet will become part of the metaverse in the next several years. The executive predicted that most websites will become metaverse destinations and that this change will be mostly completed by the year 2030. However, legacy sites will…
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Sony Group Corporation has revealed it has partnered with Theta Labs in order to launch 3D non-fungible token (NFT) assets. The upcoming NFTs will be crafted for the Sony Spatial Reality Display and are designed for three-dimensional viewing. Sony 3D NFTs to Enhance Spatial Reality Display Features The Japanese multinational conglomerate corporation Sony is working…
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Meta is bringing interactive 3D ads to Facebook and Instagram feeds, inspired by the metaverse pivot the company has begun to execute since its name change. This is possible due to a new integration in Meta’s AR (Augmented Reality) publishing library with a development from a company called Vntana.
Vntana Integrates 3D Ads in…
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