Category: Adidas

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Universal Music Group Partners With Curio — Entertainment Giant Plans to Use NFT Platform for Labels, Recording Artists

The multinational music corporation  Universal Music Group (UMG) announced the company has partnered with the non-fungible token (NFT) platform Curio on Thursday. UMG says Curio will be a “dedicated global outlet for future officially licensed NFT projects” for the company’s labels and recording artists worldwide. Curio Platform Will Be Universal Music Group’s Dedicated Global Outlet…
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‘$1T opportunity’: JPMorgan becomes first major bank in the Metaverse

JPMorgan is officially the first major bank in the Metaverse, having opened a virtual lounge in blockchain-based Decentraland in an effort to capitalise on a “$1 Trillion” market opportunity. The largest bank in the US, JPMorgan, has taken a massive step into the Metaverse, opening a virtual lounge in the popular blockchain-based world Decentraland after…
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The Rabbids Invade the Metaverse as The Sandbox Partners With Gaming Giant Ubisoft

On February 8, the subsidiary of Animoca Brands and the decentralized gaming virtual world project, The Sandbox, announced the company has partnered with the French video game company Ubisoft. According to the announcement, Ubisoft will have its own land in the virtual metaverse, and the world will begin by featuring voxelized versions of Rabbids’ characters.…
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New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture

Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable virtual goods” featuring “footwear, clothing, sports bags, sports equipment, and accessories for…
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The Sandbox Partners With a Myriad of Hong Kong Luminaries, Plans to Launch Metaverse ‘Mega City’

The Animoca Brands subsidiary and blockchain-based virtual world, The Sandbox, has announced the firm has made multiple partnerships in Hong Kong, and has plans to create a “Mega City” in the metaverse. Partners who acquired land in The Sandbox to build Mega City include Hong Kong tycoon Adrian Cheng, professional services firm PWC Hong Kong,…
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Bored Ape Yacht Club Partners With Animoca Brands to Launch BAYC Play-to-Earn Game

On Monday, the blockchain game developer and investor Animoca Brands announced a partnership with the Bored Ape Yacht Club (BAYC) in order to develop a BAYC play-to-earn game leveraging the collection’s popular NFTs. Bored Ape Yacht Club has seen 23,016 sales to date and has a market valuation of around $2.05 billion. BAYC and Animoca…
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Sneaker Giant Adidas Says the Metaverse Is ‘Exciting,’ Reveals Partnership With Coinbase

The German multinational shoe and sportswear corporation Adidas recently announced the company has partnered with the cryptocurrency exchange Coinbase. Two days prior, The Sandbox tweeted about the popular shoe company and showed a video clip of Adidas real estate in the Sandbox metaverse. Metaverse Is an ‘Interesting Platform for Adidas’ According to a recent statement…
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Sandbox token SAND rallies 260% in November ahead of play-to-earn metaverse launch

Nevertheless, signs of a bearish divergence between SAND’s price and momentum may hamper its ongoing upside momentum. SAND, the native token of The Sandbox — a blockchain-based gaming platform owned by Animoca Brands — inched higher on Nov. 23, building on its gains made across November to reach another record high. The price of SAND rose to $5.64…
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Coca-Cola Amatil invests in Centrapay’s seed funding round

Centrapay, a digital payment platform that serves KFC, Adidas, BP, and Carlton Draught has secured an investment from Coca-Cola Amatil for an undisclosed amount Coca-Cola Amatil’s corporate venturing platform Amatil X has invested in digital asset and payment provider Centrepay, as part of the startup’s seed funding round.  Coca-Cola Amatil, one of the largest bottlers…
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