Category: Advertisement

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Globant Survey: Most Gamers Believe Metaverse Will Change the Gaming Industry Positively

A survey published by Globant, a software development firm, and Yougov, found that most gamers believe that metaverse will change the gaming industry in a positive way. The survey, which consulted the opinion of 1,000 PC, console, and mobile gamers, also found that most gamers are still uncomfortable with advertising on the metaverse and that…
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Binance takes legal action against fake billboard ads in Turkey

Trying to cash in on Binance’s popularity in the country, scammers in Turkey have been found to rent numerous billboards to advertise fake Binance-themed opportunities. Binance TR, the Turkish arm of crypto exchange Binance, has warned investors in the region of an ongoing scam attempt that targets crypto investors via fake Binance-branded billboards and hoardings.…
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Spanish Securities Watchdog Calls for Search Engines, Social Network Operators to Stop Promoting Unregistered Investment Platforms

The CNMV, the Spanish securities regulator, has called for large search engines and social networks to stop offering advertising services for platforms that are not registered to offer investment or financial services. The regulator has also stated that it will take matters into its own hands by promoting regulation on the issue if these companies…
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Who really created the Coinbase Superbowl ads? Armstrong called out on Twitter

“No ad agency would have done this ad,” claimed CEO Brian Armstrong. Except… an ad agency alleges it did pitch this concept to Coinbase. The Coinbase ad, which aired during the Superbowl last week, appears to be causing quite a stir on social media in light of new information on its origins. When scanned, the 60-second…
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Fed never did it: US Senate Banking head lashes out at Super Bowl crypto ads

The lawmaker claimed that crypto is not real money and companies splurging millions on advertisements proves that. The Super Bowl advertisements by crypto companies, including Coinbase, FTX and several others, ruled social media and news headlines for their out-of-the-box approach. However, United States Senate Banking Committee Chief Sherrod Brown was not impressed and blasted the ad-makers…
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Arsenal football club in dispute with ASA over ‘irresponsible’ crypto ad

Following the ASA’s decision, Arsenal announced that it would appeal against it and stated that it had provided further information regarding financial risks. The Advertising Standards Authority (ASA), a body that oversees advertising in the United Kingdom, is cracking down on non-compliant crypto advertisements.  Earlier this year, Arsenal became one of the many football clubs…
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UK advertising watchdog bans crypto ads for Coinbase and Kraken

The ASA wants crypto firms to make it clear that past crypto rallies do not guarantee the same scenarios in future. The Advertising Standards Authority, or ASA, the United Kingdom’s independent advertising regulator, has taken down another batch of cryptocurrency-related ad campaigns promoting several major industry firms. On Dec. 15, the advertising watchdog issued several…
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BREAKING: Meta expands crypto advertisement eligibility on Facebook

The company said it will allow many more crypto and blockchain advertisements on Facebook and Instagram due to expanded eligibility terms. Social media and metaverse marketplace Meta has expanded eligibility requirements for running cryptocurrency advertisements on Facebook, giving companies more leeway to market digital asset product offerings. Meta announced Wednesday that, effective immediately, it will…
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FTX buys Super Bowl ad slot to promote crypto to a TV audience of 92M

FTX exchange will advertise for the first time during the Super Bowl LVI to reach mainstream football fans. Cryptocurrency exchange FTX, has secured an advertisement spot in one of the most watched events in America — the championship game of the National Football League, to be held in Feb. 2022 According to a report in…
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UK ad organization bans crypto exchange’s ‘time to buy’ Bitcoin advert

Luno exchange agreed not to post their Bitcoin ads in their current form again and promised to ensure that future ads would carry a proper risk warning. A major advertising industry organization in the United Kingdom has ruled on an ad campaign telling people “it’s time to buy” Bitcoin (BTC). The Advertising Standards Authority, a…
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