Category: Advertising

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Amendments to Russia’s Digital Asset Law Aim to Allow Mining, Ban Crypto Exchange and Ads

Russian lawmakers have proposed changes to the current law “On Digital Financial Assets” in order to regulate crypto mining while banning the circulation of cryptocurrencies in the country. The legislation also prohibits the non-targeted advertising of crypto-related products and services. New Attempt to Legalize Cryptocurrency Mining in Russia After months of deliberations, efforts continue in…
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Google Admits Crypto Winter Is Hurting Ad Business

The digital asset market downturn that started the current crypto winter is negatively affecting search spending, Google has acknowledged. Ad growth in the third quarter fell to a low seen only once in almost a decade, the tech company revealed this week. With Fewer Crypto Ads, Google Registers 6% Ad Revenue Growth in Last Quarter…
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Google feels the bear market as crypto ad revenues slip since July

Alphabet’s revenue from Google advertising was down in Q3 2022, with decreased search spending from financial services and cryptocurrency subcategories highlighted. The latest earnings call from Google’s parent company, Alphabet, highlighted decreased search advertising spending from financial services and cryptocurrency subcategories. Alphabet released its earnings report for Q3 on Oct. 25, outlining a 6% increase…
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Coinbase’s Battle Over Tornado Cash, White House Not Happy With Bitcoin Mining + More News

Get your daily, bite-sized digest of cryptoasset and blockchain-related news – investigating the stories flying under the radar of today’s crypto news.  __________… Read More: Coinbase’s Battle Over Tornado Cash, White House Not Happy With Bitcoin Mining + More News  Read more »Sign up for e-EUR – the progressive stablecoin

Thailand SEC to apply strict guidelines for crypto ads

Cryptocurrency-related adverts in Thailand will have to meet strict rules as the Securities and Exchange Commission looks to emulate foreign standards. Thailand’s Securities and Exchange Commission (SEC) will implement stringent advertising rules for cryptocurrency firms operating in the country by October 2022. The Thai SEC informed cryptocurrency-related businesses operating in the country via email that…
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Crypto Ads in Thailand Must Feature Clear Investment Warnings, New Regulations Require

Thailand has introduced tighter rules that will oblige crypto companies to duly inform potential customers of the investment risks on their advertisements. The new regulations also prohibit businesses in the industry from making misleading or exaggerated claims. Securities Watchdog Adopts Stricter Advertising Rules for Crypto Platforms in Thailand Thailand’s Securities and Exchange Commission…
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Brazil’s Senate Seeking to Hire Crypto and Blockchain Experts to Advise It on Policy

The Brazilian Senate wants to recruit experts with advanced knowledge of cryptoassets and blockchain technology – likely in a bid to help it better form legislation for the nation’s fledgeling crypto industry…. Read More: Brazil’s Senate Seeking to Hire Crypto and Blockchain Experts to Advise It on Policy  Read more »Sign up for e-EUR –…
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Blockchain.com Inks Multi-Year Deal With Dallas Cowboys Star Quarterback Dak Prescott

The crypto firm Blockchain․com announced on Tuesday that the company has inked a multi-year partnership deal with the Dallas Cowboys quarterback Dak Prescott. Blockchain.com says the Cowboys quarterback will appear on TV, radio, and social media in order to bring his “personal brand firepower to introduce crypto to a broader audience.” Dallas Cowboys Quarterback Dak…
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Spending on US Crypto TV Ads Shrunk From USD 85M to USD 36K in 5 Months – Report

With leading crypto exchanges looking for ways to trim down spending on marketing and advertising efforts during the ongoing market downturn, ads featuring celebrities such as actor Matt Damon, as well as athletes LeBron James and Tom Brady, have reportedly disappeared from US television…. Read More: Spending on US Crypto TV Ads Shrunk From USD…
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Globant Survey: Most Gamers Believe Metaverse Will Change the Gaming Industry Positively

A survey published by Globant, a software development firm, and Yougov, found that most gamers believe that metaverse will change the gaming industry in a positive way. The survey, which consulted the opinion of 1,000 PC, console, and mobile gamers, also found that most gamers are still uncomfortable with advertising on the metaverse and that…
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