Blockchain Verifies the Authenticity of Non-Genuine Nikes

An Australian custom shoemaker is using VeChain to verify the authenticity of its licensed Nike shoes. Blockchain-based traceability platform VeChain will be used to power the issuance of a limited-edition run of licensed Nike Air Max 1 shoes. Announced on June 24, Australian shoemaker Chase Shiel and retailer The Kickz Stand have partnered to produce…
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