NFTs and social capital: How projects are collaborating to the mutual benefit of the entire sector
Behind every successful NFT project stands a strong community. Here’s how creators and community members are collaborating with thought leaders, marketplaces and brands to strengthen their project’s fundamentals. On Dec. 2, 2021, Bored Ape Yacht Club (BAYC) amassed the attention of culture-driven athletic brand Adidas and cemented their partnership, raising both its notoriety and value.…
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