Category: sponsorship deal

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Crypto.com Becomes Global Cryptocurrency Partner of UEFA Champions League in Multi-Year Deal

August 14, 2024

Crypto.com and UEFA have announced a multi-year partnership, making Crypto.com the first and exclusive global cryptocurrency platform partner of the UEFA Champions League. This collaboration aims to enhance fan engagement by integrating cryptocurrency into the football experience, featuring in-stadium activations, broadcast integrations, and advertising campaigns. The partnership will be officially unveiled at the UEFA Super…
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Barstool’s Dave Portnoy Accepts Bitcoin From Kraken in Sponsorship Deal

July 20, 2024

Barstool Sports founder Dave Portnoy has expressed his hesitation to buy bitcoin at its current price but is open to accepting the cryptocurrency as payment. He disclosed that he accepted bitcoin from crypto exchange Kraken as part of a sponsorship deal, highlighting his belief in the cryptocurrency. Dave Portnoy Embraces Bitcoin Payments Dave Portnoy, founder…
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