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If blockchain projects sold cars: Facts vs. feelings in Web3 marketing

But the masses — your main audience — don’t care about how it works. They care about how it meets their needs. If you look closely enough at the Web3 sector through a marketer’s lens, you begin to see a fundamental mismatch between how blockchain and crypto projects market themselves and how effective brands do…
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How to bear the bear market: Web3 tips

This is the moment to stay true to your vision and remember why you began in the first place. In the last bear market, crypto was still in the discovery phase as users were wondering whether blockchain assets are a legitimate long-term trend or just a fad that should’ve been sold at the top. This…
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15 crypto leaders’ tips for devs moving from Web2 to Web3

A developer who’s seeking to make the jump from Web2 to Web3 has to learn both new tech and new truths. Professionals navigating the tech industry have seen more than their share of ups and downs recently. The employment environment has swung from talent shortages, with companies of all sizes scrambling to land and keep…
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BlackRock iShares Ethereum Trust registered in Delaware

The new corporate entity could be a signal of an upcoming SEC filing. BlackRock has apparently registered an Ethereum trust in the American state of Delaware, which is possibly a first step toward a spot Ether (ETH) exchange-traded fund (ETF).  BlackRock registered its Bitcoin (BTC) trust in June, shortly before filing with the United States…
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9 tips for a food business considering blockchain for its supply chain

With the right focus and plan, blockchain can add real value to the food and agricultural industry’s supply chain. Supply chain management has become a complicated issue for many industries in recent years — none more so than food and agriculture. When you’re in the business of ensuring essential, but perishable, goods get to where…
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Xbox to enhance game dialogues with generative AI through new partnership

The company will provide an AI toolset for game developers to improve scripts, dialogue trees and quests inside games. Gaming console Xbox is tapping into artificial intelligence (AI) with a new partnership intending to boost game creators by integrating generative AI into their game creation toolkits.  In a blog post, Xbox general manager of gaming…
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What is metadata in blockchain transactions?

Metadata in blockchain refers to additional information or data that can be associated with transactions or other elements on a blockchain network. Metadata in blockchain transactions, explained Additional data or information that can be appended to a crypto transaction on a blockchain is referred to as metadata in blockchain transactions. Although the main function of…
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Monolithic vs. modular blockchains

Ethereum founder Vitalik Buterin stated something called the Blockchain Trilemma. A blockchain tries to be secure, fast and decentralized. Looking at all the cryptocurrency in tracking sites like Coinmarketcap.com may leave most beginners confused at the number of tokens being offered to the public. Layer-1, layer-2, metaverse, DeFi, gaming, liquid staking, real world assets, memes…
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FTX claims climb to 57% as Sam Bankman-Fried found guilty on all counts

The recent surge in FTX claims is attributed to its early investment in AI companies, which have jumped in valuation. The current claim pricing of FTX has reached a maximum of 57%, according to data from Claims Market. The increase in FTX’s claim pricing is attributed to the valuation of artificial intelligence (AI) companies that…
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Over half of musicians concerned over audience perception of AI use: Survey

Over half of musicians surveyed said they’re concerned with how their audience might perceive music created using AI, yet many artists have found it useful in their creative process. As artificial intelligence (AI) continues to permeate various sectors worldwide, the music industry has been receptive to its transformative capabilities while remaining cautious about the risks to…
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