Tag: Loyalty

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Michael Jordan and Son Reveal First Tech Venture, Heir Platform to Feature NFTs and Leverage Solana

December 16, 2021

The legendary former professional basketball player Michael Jordan and his son Jeffrey Jordan have revealed they are getting into blockchain and Web 3.0 technology, according to an announcement published on December 15. The father and son duo’s first tech venture is called Heir Inc., a platform that aims to connect loyal fans with popular athletes.…
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Can Crypto Platforms Help Loyalty Schemes in Shops Make a Comeback?

November 26, 2019

Consumers are increasingly being turned off by the loyalty schemes offered by major retailers. Can crypto-based platforms help turn this around? Retailers have been offering loyalty schemes for decades — but ensuring they are attractive enough to generate repeat customers is easier said than done. Bond’s Loyalty Report, which surveyed 55,000 consumers in 2019, exposed…
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