Tag: Marketing

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UK financial watchdog restricts Binance partner from issuing crypto ads

The Financial Conduct Authority’s marketing requirements for crypto firms went into effect on Oct. 8, requiring some to partner with local companies for compliance. The Financial Conduct Authority (FCA) of the United Kingdom has placed restrictions on peer-to-peer lending platform Rebuildingsociety, the firm with which crypto exchange Binance partnered for compliance with the regulator’s marketing…
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Binance Announces UK Domain Compliant With New Crypto Promotion Rules

Crypto trading giant Binance has launched a new domain for U.K. customers under Britain’s updated regulations for financial promotions. The exchange will offer retail users in the country only those products and services that comply with the latest rules for crypto marketing. Binance Marketing and Communications Materials to Be Reviewed by U.K.-Licensed Firm Binance announced…
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UK FCA gives unregistered crypto firms ‘final warning’ on ads regime compliance

The financial regulator expressed its frustration at the lack of engagement from crypto firms in a strongly worded letter. The Financial Conduct Authority (FCA), the United Kingdom’s financial markets regulator, has again expressed its concern over the lack of engagement on the part of crypto firms that will soon be subject to new marketing rules.…
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UK financial watchdog could give crypto firms until January 2024 for marketing compliance

Companies offering crypto services to U.K. residents have an Oct. 8 deadline to run “clear, fair and not misleading” marketing campaigns, but some could have until Jan. 8. The United Kingdom’s Financial Conduct Authority, or FCA, has reiterated its warning for all crypto asset firms marketing to users in the country to be in compliance…
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Exclusive: Raleon Raises $3.8M in Seed Funding to Transform Web3 Marketing with Innovative Engagement Tool, Embedded Quests

Raleon, a Web3 engagement platform, has secured a substantial $3.8 million funding round to help brands, games, and dApps convert and retain users with its latest product, Embedded Quests, as exclusively disclosed by cryptonews…. Read More: Exclusive: Raleon Raises $3.8M in Seed Funding to Transform Web3 Marketing with Innovative Engagement Tool, Embedded Quests  Read more…
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Titan Global Capital Management Settles with the SEC, Agrees to $1 Million Fine for Misleading Crypto Fund Claims

The New York-based fintech investment adviser, Titan Global Capital Management, has agreed to comply with the US Securities and Exchange Commission’s (SEC) cease-and-desist order and paid fines exceeding $1 million for misleading investors about its cryptocurrency offering…. Read More: Titan Global Capital Management Settles with the SEC, Agrees to $1 Million Fine for Misleading Crypto…
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UK Bans ‘Refer a Friend’ Bonuses With Tougher Crypto Marketing Rules

Businesses marketing crypto assets to U.K. consumers will have to abide by stricter advertising rules presented by the country’s financial watchdog. These include prohibiting ‘refer a friend’ bonuses for the industry as well as introducing a cooling-off period for first time investors. Regulator Clamps Down on Crypto Ads, Wants to Make Risks Clearer to British…
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36% of the top 1,000 crypto projects went silent on blogging this year

A whopping 35.8% of the world’s largest crypto projects haven’t uploaded a single blog post in 2023, according to blockchain marketing agency Guerilla Buzz. More than a third of the top 1,000 crypto projects — a term that includes both crypto companies and individual tokens — haven’t published a single new article on their respective…
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FTX logos and promotional material still everywhere despite bankruptcy proceedings

Though some officials have removed all traces of their deals with FTX, the firm’s branding still appears on a few sports venues and merchandise. Before its liquidity issues and bankruptcy filing in November, FTX was well known for its prolific stance on making sponsorship deals. Even with many in and out of the space now…
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IOSCO demands tighter scrutiny over ‘finfluencers’

The International Organization of Securities Commissions proposed a set of new measures to address the increasing risks in digital marketing. The Board of the International Organization of Securities Commissions (IOSCO) believes regulators on both national and international levels need more power to address increasing risks and challenges from the “digitalization of retail marketing and distribution.”…
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