According to Maxwell Mayhew, founder of the decentralized e-ticketing platform UTIX, event organizers can potentially overcome ticket scalping by switching to smart contract-based event hosting platforms. Such platforms not only help organizers control the amount of event tickets in secondary markets, says Mayhew, but “even the maximum price the tickets can be sold for.” The…
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The Avalanche Foundation has launched a new mentoring initiative for digital artists, and Ticketmaster has introduced a new feature allowing artists to reward NFT holders. In a March 30 blog post, The Avalanche Foundation announced the launch of Avaissance, an initiative designed to support digital artists and boost the growth of the Avalanche nonfungible token (NFT)…
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Ticketmaster, the global provider of event ticketing services, has launched “token-gated sales,” allowing fans access to concert tickets using non-fungible token (NFT) technology. The first to use the service is the metal band Avenged Sevenfold (A7X), whose “Deathbats Club” NFT collection gave owners early access to the group’s shows in Los Angeles and New York…
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This week, Ticketmaster Entertainment, Inc. revealed the company will give event organizers the ability to mint non-fungible token (NFT) tickets via the Flow blockchain. Last November, Ticketmaster said it was working with Polygon but since Super Bowl LVI, the ticket sales and distribution behemoth started working with the Dapper Labs-managed Flow. Ticketmaster Has Minted More…
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Customers will receive an NFT on top of a regular ticket purchase for select events. According to Flow, a digital engagement layer-1 blockchain created by Dapper Labs, Live Nation’s subsidiary Ticketmaster has unveiled nonfungible tokens (NFTs) tickets for event organizers minted on its blockchain. The primary purpose of the NFT tickets will be for commemorative…
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The National Football League (NFL) has announced the American football organization plans to give fans virtual commemorative tickets in the form of non-fungible tokens (NFTs) for the upcoming Super Bowl LVI in Los Angeles. The NFL has partnered with Ticketmaster to issue the commemorative NFT tickets allowing fans to hold “a digital keepsake from their…
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Blockchain has a great future in the ticketing industry, according to experts. However, integration will not be an easy process. Ticketmaster, one of the largest event ticket distributors in the world, announced in October 2018 that it had acquired Upgraded, a blockchain technology company specializing in live event ticketing. By applying blockchain technology, Ticketmaster set…
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