A customer sued Dolce & Gabbana USA on Thursday, claiming the NFTs they purchased lost 97% in value due to the company’s bungled delivery. Bloomberg reported Friday that the Italian fashion house sold the NFTs on Ethereum, promising “a slate of digital, physical and experiential benefits.” It reportedly told consumers that buying its DGFamily NFTs…
Read more
Renowned fashion house Louis Vuitton and record producer Pharrell Williams are delving further into Web3 fashion with their new VIA NFT-linked varsity jacket, according to reports on Tuesday. Their latest design was released to the company’s VIA NFT holders. The physical western-inspired varsity jacket, made of suede buckskin and featuring the brand’s logo emblazoned across…
Read more
Before the emergence of Web3, brands primarily relied on Web2 channels, such as social media, to connect with consumers. In fact, recent statistics show that 77 percent of businesses use social media to reach customers. Consumer engagement strategies are evolving, however. With the maturation of new technologies like blockchain and artificial intelligence, forward-thinking brands have…
Read more
